Pubs have always played a vital role in country communities. The hospitality they offer is second to none. But declining populations and waning tourism have put country pubs under threat. They need more guests—and we know plenty of them.

That’s why we’ve partnered with rural communities to return 5 of Australia’s favourite pubs, and most-loved publicans, back to their former glory.

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Meet the winners

The Country Pub Project received over 9000 nominations. With so many moving stories about much loved local pubs, we found it impossible to choose just five winners. So we added a sixth. Offering accommodation and already oozing charm, these six country pubs are about to receive some much needed TLC—and a whole lot more guests.

Ravenswood, QLD
Imperial Hotel
Ravenswood was a ghost town when Diane and John took over the Imperial Hotel some 20 years ago. They may be the town’s good luck charm though, as gold was discovered just a few months later. The pub—and the town—have been kicking ever since.
Toora, VIC
The Royal Standard Hotel
When the Toora Magpies hit a rough patch the past few seasons, publicans Amy and Steve painted the Royal Standard in the team’s colours to show their support. They know how much everyone loves their pub, so they give as much love back to the community in return.
Waratah, TAS
Bischoff Hotel
A few years ago, Paul and Liz went on a family holiday to Waratah. It was here that they came across the Bischoff Hotel, and fell in love at first sight. So much so, they decided to buy it.
Ravenswood, QLD
Imperial Hotel
Ravenswood was a ghost town when Diane and John took over the Imperial Hotel some 20 years ago. They may be the town’s good luck charm though, as gold was discovered just a few months later. The pub—and the town—have been kicking ever since.
Toora, VIC
The Royal Standard Hotel
When the Toora Magpies hit a rough patch the past few seasons, publicans Amy and Steve painted the Royal Standard in the team’s colours to show their support. They know how much everyone loves their pub, so they give as much love back to the community in return.
Waratah, TAS
Bischoff Hotel
A few years ago, Paul and Liz went on a family holiday to Waratah. It was here that they came across the Bischoff Hotel, and fell in love at first sight. So much so, they decided to buy it.
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Help that's here to stay

For country pubs to keep the beer flowing and their towns thriving well into the future, it’ll take ongoing support from the community too. Your community, and ours. Here’s how each of us can play our part.

STAGE ONE

We found our pubs

We scoured Australia for country pubs that were in need of a little TLC—and a whole lot more guests. While we originally planned for five winners, we were so moved by the number of nominations and touching stories that we eventually settled on six.
STAGE ONE

We found our pubs

We scoured Australia for country pubs that were in need of a little TLC—and a whole lot more guests. While we originally planned for five winners, we were so moved by the number of nominations and touching stories that we eventually settled on six.
STAGE TWO

We’re lending a hand

Each of the six pubs have been allocated a grant of $50,000 along with a team of design professionals, and each publican has been paired with a host to help them list on Airbnb.
STAGE TWO

We’re lending a hand

Each of the six pubs have been allocated a grant of $50,000 along with a team of design professionals, and each publican has been paired with a host to help them list on Airbnb.
STAGE THREE

We spread the word

From now on, we’ll be encouraging the Airbnb community to venture off the beaten track and stay in a room at a country pub. Because with every visit to small town Australia, we know travellers will gain something in return—a reminder of the joy of slowing down and finding the time to do not much at all.
STAGE THREE

We spread the word

From now on, we’ll be encouraging the Airbnb community to venture off the beaten track and stay in a room at a country pub. Because with every visit to small town Australia, we know travellers will gain something in return—a reminder of the joy of slowing down and finding the time to do not much at all.

For more details of how this will work, please read our FAQs below.

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Meet the community

As more Australians start to rediscover their own backyard, we hope they’ll reconnect with each other as well. Because bringing people together is what country publicans are all about. And what Airbnb does best.

Pub goer
Ron
Ron's been sinking schooners at the Royal since way back in 1954. Decades have passed, but not much has changed—apart from the fact he’s now the mayor and gets around in a brand new Mustang.
Pub goer
Wayne
Wayne, the local carpenter, has kept much of Sofala standing. He even takes it upon himself to prop up the bar. A master of the bush oven, Wayne’s whole roast lamb and hot beef rolls go perfectly with a nice cold beer.
Pub goer
Dan
He may live a little out of Sofala, but everyone knows Dan by name. Might have something to do with him being a plumber, and at this time of year the pipes freeze over in almost every building around town.
Pub goer
Sandra
Sandra’s from Sydney originally, but no one holds that against her. After selling the nearby general store, she now does the odd shift at the Royal. She pours beer as well as she drinks it, and she loves to have a good yak.
Pub goer
Ron
Ron's been sinking schooners at the Royal since way back in 1954. Decades have passed, but not much has changed—apart from the fact he’s now the mayor and gets around in a brand new Mustang.
Pub goer
Wayne
Wayne, the local carpenter, has kept much of Sofala standing. He even takes it upon himself to prop up the bar. A master of the bush oven, Wayne’s whole roast lamb and hot beef rolls go perfectly with a nice cold beer.
Pub goer
Dan
He may live a little out of Sofala, but everyone knows Dan by name. Might have something to do with him being a plumber, and at this time of year the pipes freeze over in almost every building around town.
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よくある質問

Got questions about The Country Pub Project? We might just have the answers.

「カントリーパブ事業」の内容とは？

カントリーパブはキンキンに冷えたビールを飲んたり寝たりするだけのための場所ではありません。 伝統と歴史あふれるパブはコミュニティの心臓としての役割を果たしているものの、その存続は危機にさらされています。 Airbnbはオーストラリア各地のパブオーナーと提携し、パブと町をふたたび活性化させるためのプラットフォームを提供します。 選ばれたパブオーナーはそれぞれパブの復興を支援するための助成金を受け取り、Airbnbは同時にパブのあるオーストラリア農村部の町を訪れるよう促すキャンペーンを開始します。

なぜAirbnbは今回パブと提携するのですか？

カントリーパブのオーナーは究極のホストであり、カントリーパブのすぐ上での滞在は愛すべきオーストラリアの伝統のおもてなしです。

オーストラリアのパブにはすべて参加資格がありますか？

首都以外のオーストラリアの地方・農村に位置し、宿初施設のあるパブには申請資格があります。

Airbnbは宿泊施設を提供するパブと競合していませんか？

Airbnbで、ゲストはパブを含むさまざまな種類の宿泊施設を見つけることができます。 オーストラリアの多くのパブオーナーはすでにAirbnbにリスティングを掲載しており、素晴らしいホストとして活躍されています。 Airbnbのプラットフォームにリスティングを掲載することで新しいゲストへの周知が可能となり、その結果パブや町に新しく命が吹き込まれます。

なぜ、都会ではなく農村や地方のパブだけが対象なのですか？

オーストラリアの農村や地方の人口の減少、干ばつ、観光業の衰退により、カントリーパブや町は危機にさらされています。 Airbnbは政府や地域の方々と協力して健全な観光を促進し、コミュニティを強化したいと考えています。

Airbnbとのパートナーシップ以外にもメリットはありますか？

Airbnbは、農村や地方の旅行先を宣伝し、ゲスト訪問を奨励します。

Do pubs have to be listed on Airbnb in order to be eligible?

いいえ。

「カントリーパブ事業」に選定され、参加するパブの軒数は？

「カントリーパブ事業」に参加するパブは5軒選定されます。 パブはそれぞれ助成金の条件を定めた契約をAirbnbと締結する必要があります。

パブが「カントリーパブ事業」に参加するよう選定された場合、そのパブをAirbnbに掲載する必要がありますか？

Yes, the five selected pubs that receive the grant will need to list on Airbnb as part of the project. More details will be set out in the agreement which each of the five selected pubs will be required to sign with Airbnb.

地元のパブを（パブの代わりに）推薦することはできますか？

はい、オーナーでない場合もパブを推薦することができます。

応募の締切はいつ？

申請受付の締切は7月12日金曜日午後11時59分です。

5軒のパブの選考基準は？

パブは申請内容のクオリティによって審査されます。 Airbnbが求めるのは素晴らしい物語を持つパブ、味わい深い町、町のヒーロー的存在です。

選定したパブに通知されるのはいつ？

選定されたパブには、2019年8月5日から始まる週に通知が行われます。

パブが選定された場合、「カントリーパブ事業」の参加日程は？

2019年8月1日～9月6日までの期間の予定を空けておいただく必要があります。

What do the selected pubs receive in this project?

パブの活性化と改装を支援するため、選定された5軒のパブはそれぞれ最大$50,000の助成金を受け取り、デザインチームの支援を受けることができます。 経験豊富なAirbnbホストが、プラットフォーム上のリスティングをガイドします。 Airbnbは、ユニークな体験を作り上げてゲストを呼び込むための支援を行い、同時にパブと町を活性化させるためのキャンペーンを開始します。

What do selected pubs need to do in order to receive the grant?

選定されたパブが助成金を受け取るには、上記の主要なコラボレーション条件に加え、画像や肖像の使用条件（プロジェクトの宣伝で使用）やスポンサーシップ開示（プロジェクトに関連してパブがソーシャルメディアを使用する場合）などのその他の条件を定めた契約を結ぶ必要があります。

Do selected pubs have to spend the money on specific things? How will spending be monitored?

A grant of up to $50,000 will be allocated to the renovation and revival of each pub. Airbnb will work with the publican to determine how to use these funds. The grant will be utilised towards expenses incurred for the revival and renovation works, which have been agreed between the pub and Airbnb.

Are the selected pubs given a lump sum?

No. The grant can only be utilised towards expenses incurred by the pub for its revival and renovation works, which have been agreed between the pub and Airbnb (up to a maximum of $50,000).

My pub wasn’t selected, is there another opportunity for me to be involved?

Yes, we will be in touch with all applicants with further information.