料金を設定する際はエ⁠リ⁠ア⁠と状⁠況を考⁠慮す⁠る

ホストのみなさまは、料金設定の戦略をいつでもご自身で決めることができます。設定する料金、設定方法、そして時間の経過に伴って調整する方法をご自身で選択します。

最も考慮すべき点は、地域の需要です。リスティングの料金が近隣の類似するリスティングよりも高い場合は、予約を逃す可能性があります。リスティングに競争力のある料金を設定すれば、ゲストからの注目を集めやすくなり、Airbnbでの収入アップにつながる可能性があります。

エリア内の類似リスティングの予約状況を把握すれば、料金設定の戦略を立てる際の参考になります。

料金を比較するには、カレンダーで予約可能な日付を選択するか、6泊までの範囲で日付を選択してください。宿泊料金をタップまたはクリックし、地図のアイコンと「料金を比較」の文字が表示されているボタンをタップまたはクリックします。

近隣でゲストの予約が入った類似するリスティングの平均料金を記載した地図が表示されます。さらに、まだ予約が入っていない類似リスティングの料金も確認できます。

地図に表示される料金には、選択した日付で予約されたリスティング、または予約の入っていないリスティングの平均料金がそれぞれ反映されています。どのリスティングが類似しているかを決定する要素には、立地、広さ、機能、アメニティ・設備、評価、レビューなどが含まれます。また、みなさまのリスティングを検討中のゲストが閲覧するほかのリスティングも類似するリスティングに含まれます。

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

• Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
• Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.